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Developing a Comprehensive Conference Strategy
for New Church Development
by George Howard Traditionally, new churches are planted through the decision-making processes of a district superintendent or a small group within the conference. While the Book of Discipline places the responsibility with the district superintendent, the catalyzing of a movement can open new doors and empower people to dream and to participate. The igniting of people's energy and passion will release new ideas and resources. A movement, by definition, is not controlled; nor does it fit within a predetermined framework of systems and structures. A movement, however, is what we are called to evoke so that we will think differently, reach different groups of people, and transform our communities, counties, and world. There are three stages of building a movement across a district and annual conference: (1) The Invitation and Development of a Core Team, (2) Proclaiming a Vision amd Cultivating Pilot Ministries, and (3) Discerning District and Conference Strategies. This is a long-range process that requires patience, prayer, and persistence. The Invitation and Development of a Core Team:
Proclaiming a Vision and Cultivating Pilot Ministries
Discerning District and Conference Strategies
The Invitation The New Church Start Academy will combine several elements to prepare leaders to be able to evaluate a potential church start community and to be aware of a variety of culturally relevant outreach models. Participants will develop a strategy for church growth and know how to use small groups and other tools to support that growth with meaningful spiritual vitality in the new congregation. An understanding of the financial realities in a new church and what roles the extended church might play in their support is important. The leaders should be able to articulate a vision for building churches that seek excellence in calling God's people into a personal relationship with Jesus and that act in ways that express the love of God through authentic mission to the community. The two-year academy involves visiting four mentoring or teaching sites a year (eight visits over two years). In preparation for each visit, participants will have required reading assignments that will be discussed and reviewed at the onsite visit. The visit will be from Thursday noon through Friday noon and will involve a variety of learning experiences. Complementing these sessions will be one extended session (such as the School of Congregational Development) each year. Goals for the Academy Should Include:
This will require:
Discerning District and Conference Strategies The first conference leadership task is to encourage the diversity in approaches to answering common questions and the use of common definitions. Second, it is to be a resource to districts as they seek to discern God's will for their ministry. Finally, it is to identify conference strategies based upon the district strategies. Results of these efforts will be evident conference-wide by annual conference in the first year. Over the second year, the conference will assist districts in developing a written strategy that will:
The purpose is to cast a vision, which is inviting and transformative for each district and the annual conference. The vision is supported by a written plan that takes into account the current reality of the population, the churches, and the leadership. This plan identifies churches/areas that are strategic due to their location, leadership, and/or readiness. It also identifies priority concerns or initiatives. The details will include recommendations for new church starts, revitalization, mergers, relocations, and church partnerships. District Method District Strategy Team Responsibility
Each district strategy team needs to determine how it will accomplish these several tasks. Some tasks may already have been completed, while others may be under way. Each district strategy team should set its own timeline and approaches to accomplish the overall goals. The research team studies the demographics provided by the conference and shares that data with regional planning bodies including school systems to decide if a more detailed study is required. Field teams then prepare to present the information to church leaders. A field team may be an extension of the research team or another group altogether. The field team receives training from the research team, including interpretation of the demographics and an outline of the emerging vision for the district and conference. Afterward, the field team presents the information to all the churches in the district and engages them in a dialogue about strategy. This may include expansion of existing ministries, new ministries, or new partnerships with other churches. The field teams may visit the church once or have a series of visits. The first visit will be to listen to how the church leaders describe their current reality, including where they are going. The
second visit is to present the demographics and the core process. The third visit could be a visioning/planning session. Scenario A: Teams of two (lay/clergy or lay/lay) are sent to each church in the district. They describe the demographics of the area and see what the church is doing with regard to the core process. They also engage the leadership in a conversation about the church's vision and how it relates to the emerging vision of the district and conference. No team should visit more than five churches. Regardless of the approach, the field teams report to the research team with their impressions of the conversations. Presentation skills, listening skills, and the ability to represent the district are important attributes for members of the field team. The research team receives information from the field team regarding the church's initiatives and responses to the community demographics and the emerging vision. Together with the demographics, this information is analyzed; and recommendations are made regarding strategic areas. Mission teams are established. One is set up for each of the identified strategic areas or "hot spots." Representatives from the churches surrounding the strategic area are invited to develop the mission team and explore the potential for a new church, new ministry, revitalization, or new partnerships among two or more area churches. The research team continues to develop an overall district strategy regarding both strategic initiatives and broader priority concerns. Since this is an ongoing process, the mission teams will continue their work over time; and the research team will continue its dialogue with them. A writing team is actually a subcommittee of the research team assigned to capture the current thinking. Writing team members receive the information from the full research team and organize it into two reports. The first report includes a compilation of impressions and intuitions of leadership readiness and hoped-for results that will be a working document for the strategy committee. It will include timelines and budgets for implementing the strategy. The second report is a shorter document that may have wider circulation. It forms the basis for a brochure or booklet that will serve as a report to the district, and it will cast a district vision and encourage implementation. Additionally, the second report is the basis for a report for the conference strategy team that includes a prioritization of initiatives across the district. Conference Method The conference research team receives the district strategy reports regarding strategic locations, broad initiatives, and the emerging vision. Together with the demographics, these reports are analyzed; and recommendations are made regarding an overall conference strategy. A writing team receives the information from the conference research team and organizes it into two reports. The first includes a compilation of impressions and intuitions of leadership readiness and hoped-for results. This will be a working document for the conference strategy committee. It will include timelines and budgets for implementing the strategy. The second report is a shorter document that may have wider circulation. It forms the basis for a brochure or booklet that will serve as a report to the annual conference, spelling out the vision and encouraging implementation. The writing team should be made up of three or four people from the research team. This team needs people who see patterns, who write well, and who have a working knowledge of the conference.
George Howard is the Director of Learning and Leadership in the West Ohio Conference. For more information, you may contact George at ghoward@wocumc.org or 614-844-6200. |
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