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Tidwell Named Director of Integrated Marketing

Melissa Tidwell was named Director of Integrated Marketing for The General Board of Discipleship (GBOD) of The United Methodist Church in June 2006.

Tidwell previously served as senior editor of Alive Now magazine, a devotional magazine that seeks to nourish those who are hungry for a sacred way of living in the world. She served in this capacity for five years and led the magazine through a successful redesign.

"We are fortunate to have a person of Melissa's caliber lead our marketing team to the next level," said the Reverend Karen Greenwaldt, general secretary of the General Board of Discipleship. "Her knowledge of our mission and her dedication to making disciples is an asset to our agency"

In January 2006, Tidwell was tapped as Interim Director of Integrated Marketing.

Prior to joining the staff of the GBOD, Melissa worked in the field of marketing at The United Methodist Publishing House, where she was responsible for strategic alliances with other publishing clients and denominations. Among those strategic alliances was the GBOD’s Upper Room publishing and Discipleship Resources.

"Melissa brings great creativity and knowledge of marketing to the task, says Steve Bryant, associate general secretary of the GBOD's Upper Room Ministries Division."

"She brings a theological mindset, a great gift for communication and preaching, and a business background. She also starts with an unusually thorough knowledge of the GBOD and its ministries, he said."

Melissa will lead the Integrated Marketing Team in providing marketing and creative services for The General Board of Discipleship. She also convenes the Marketing Table with representatives from the three divisions that make up the agency and serves on the Upper Room Management Group. .

Tidwell has participated in and led small-group work in churches, schools, and retreats, and writes small-group resources for the Alive Now website. Currently writing a novel, Melissa is an avid baseball fan. She lives in Nashville, Tennessee.