Generational Anchor Points That Help Define or Shape a Generation
|
Elderhood
(GI)
1905-1925
|
Older Adulthood
(Silent)
1926-1945
|
Middle Adulthood
Baby Boomers
1946-1964 |
Young Adulthood
(Gen X)
1965-1982 |
|
World War II
(The Big War) |
Korean War
(The Forgotten War) |
Vietnam War
(The Protested War) |
Desert Storm
(The CNN War) |
| Builders/ Problem Solvers |
Openly Uncertain/Facilitators |
“Me” Generation/
Revolutionizers |
Reactors/Pragmatists |
| Conformity |
Conciliatory
|
Individuality |
Diversity |
| Depression |
Rising Affluence |
Economic Prosperity |
Rising National & Personal Debt |
| Save Money |
Save & Spend Money |
Spend Money |
What Money? |
| Large Extended Family |
Extended Family |
Nuclear Family |
Single Parent Family |
| Radio |
B&W TV |
Color TV/VCR |
PC Monitors |
| LP Record |
Reel to Reel Tape |
8 Track/Cassette |
CD/DVD |
| Operator-Assisted Phone |
Rotary Phone |
Touchtone Phone |
Cell & Digital Phones |
| Roosevelt |
Truman/Eisenhower |
JFK/Johnson/Nixon |
Reagan/Bush/Clinton |
| Big Band |
Swing |
Rock’n’Roll |
Alternative
|
| Prohibition |
Alcohol/Cigarettes |
Marijuana/LSD |
Crack Cocaine |
| Sex Taboo |
Birth Control/Early Marriages |
The Pill
Sexual Revolution |
HIV/AIDS/STD
Safe Sex |
| Farm |
City/Town |
Suburbia |
Homeless |
| Coffee |
Instant Coffee |
Cola |
Bottled Water/
Designer Coffee
|
| Protestant |
Rising Catholic |
New Age & Cults |
Spiritual Diversity |
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From Information: Adult Ministries by Richard H. Gentzler, Jr., D.Min., Director, Center on Aging and Older Adult Ministries, PO Box 340003, Nashville, TN 37203-0003. Developed from the idea of "Generational Markers" found in Rocking the Ages: The Yankelovich Report on Generational Marketing by J. Walker Smith and Ann Clurman. HarperBusiness, 1997.
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